Measuring Engagement & The Dangers of Dwell-Time

I was driven to write this post after chatting to the online marketing manager of a large international company, who told me that 'dwell-time' was now one of their most important KPIs; and that they had issued instructions to all local marketing teams that the primary focus for the coming year was to 'increase dwell-time', … Continue reading Measuring Engagement & The Dangers of Dwell-Time