Measuring Engagement & The Dangers of Dwell-Time

I was driven to write this post after chatting to the online marketing manager of a large international company, who told me that 'dwell-time' was now one of their most important KPIs; and that they had issued instructions to all local marketing teams that the primary focus for the coming year was to 'increase dwell-time', … Continue reading Measuring Engagement & The Dangers of Dwell-Time

How to Build a Digital Measurement & Optimisation Framework

Drowning in Data The concept of 'drowning in data' cannot be understated when it comes to digital analytics. Apart from the sheer quantity of information available, the situation is worsened because the tools we use are so terribly fast and effective; it has never been easier to slice, dice and peel your way through such … Continue reading How to Build a Digital Measurement & Optimisation Framework